How Did We Build A Fitness Coaching Program Guaranteed To Jump Start Your Results In 21 Days?

(PROOF: Just ask Diana or the 1000's of Successful Cases From Real People Just Like You Across Multiple Locations Worldwide)

We Reverse Engineered 117 Of The Most Successful Fitness Systems of All Time & Found The Right Team To Lead You!

Let me intoduce myself, I'm Dr. Jamie Richards, CEO of Life By Design Inc., creator of The Life By Design Blueprint and Clinic Director at The Life By Design Centre...

It's one of those feelings you never forget...

In fact there's nothing quite like it.

The day you realize you're now to the point where it's going to be a challenge to turn your health and fitness all around.

You had dreams...

Look great, feel great, be happy & then it happened... life.

School, work, kids, family, stress, a global pandemic!

You name's probably part of the reason you are where you are.

Top 4 Reasons To Finish Reading This Short Letter

✔️ SUCCESS LEAVES CLUES. I'll show you the blueprint we've used 1000's of times before and still use to jump start incredible transformations in 21 days or less.

✔️ THE RESULTS KILLER. Most fail to succeed because they trade what they want most for what they want in the moment. Learn how to overcome this massive mistake and catapult yourself forward.

✔️ COMMON WISDOM = COMMON RESULTS. Doing the same thing over and over, while repeating the same lack luster outcomes or worse, no outcomes...only wasted time, energy and a heap of frustration, is the defintion of insanity.


How We Cracked The Code On 117 All Time Great Fitness Systems

It happened in 2009.

I was in the process of opening our first gym in London, ON...

The Life By Design Strength & Conditioning Centre, or what came to be affectionately known as The SC.

It was an "instant" hit, at least to outsiders.

What no one saw was the thousands of hours over the course of 7 years building up a very large clientele of health-goers inside our Corrective Chiropractic office.

They trusted me, they wanted to add fitness into their lifestyle and we were the obvious choice.

The bad news...

What started as a success began to fizzle out when members came to realize we were no different than many other gyms, only more expensive!

Needless to say, I was crushed.

I had two choices...

Give up and give in or figure it out.

I locked myself down and dug into the resources I had access to...

Turned out, when I unpacked the 15 years of training, coaching and fitness courses, programs and mentorship I had acquired...

I had 117 different systems from some of the all time best coaches and leaders in the fitness industry.

Countless Olympic Medal Winners, Stanley Cups, Superbowls and Total Health Transformations all happened from followng the guidelines inside the gold mine I uncovered on my computer's hard drive.

After deconstructing the data, I saw 4 repeating trends that all successful programs had at their core:

✔️A Comprehensive Assessement

✔️A Strength Based Workout "Scaled" To Each Person's Ability

✔️A Simple Nutrition Protocol Based on Real Foods

✔️Ongoing Accountability & Coaching

Keep reading and I'll explain why this is going to work for you too...

What you're about to be given access to is a resource and support system that can solve your health & fitness challenges, once and for all, regardless of your current fitness level or goals.

It's worked for 1000's before you, it will work for 1000's after you, the only question is...

"Will you let it work for you?"


The Critical Problem For Health & Fitness Results

A big problem that stops people from success with fat loss, getting stronger and protecting their health into the future is...

Having a blueprint that works!

The good news is, you only need to look as far as those who have been successful doing exactly what you want to do.

"Success Leaves Clues"....It's one of my favourite principles to help us get what we want in life.

Want FAT LOSS? Find an expert who's doing it.

Want STRENGTH? Find an expert.

Want to PAIN FREE MOVEMENT? Find an expert!

Want to LOOK KILLER in that dress or suit? Find an expert.

The Results Killer


"Very few people have the internal motivation to stay the course without some help."

Plain and simple, knowing WHAT to do is a world apart from actually doing it, let alone doing it consistently enough to get results.

The MISSING LINK in any exceptional health program is ACCOUNTABILITY.

Not only do most people NEED a Coach, they DESERVE ONE!

Just about every ultra successful person in just about every arena, has a coach.

Imagine the results if you could have a coach?

...and there's no reason you can't have one too!





We'd love to know about your fitness & health goals, the challenges keeping you from reaching them and answer any questions you might have about how we can help.

By phone, in-person or via zoom, one of our team members will confirm you're in the right place to start acheiving your goals!


Join the rest of your 21-Day Jumpstart Team for a small group orientation which covers important details such as what to eat, scheduling your workouts, and all the available "extra" resources to make your first 21-Days a massive success.


21 Days of Accountability

21 Days of Nutrition Support

21 Days of Coaching

9 Expert Led Workouts

Piles of Resources to Guarantee Your Success!






What Is The Price & Why?

I built The Life By Design Centre, The Fit Club and all my other businesses (Charlie's Cafe, Life By Design, West London CrossFit, Life By Design Strength & Conditioning) and more in order to...

𝟭. Guarantee My Best Clients Results

𝟮. Guarantee An Exceptional Experience

𝟯. Guarantee Every Coach, Doctor or Staff Person Loves Being On The Team

Those are my personal standards and I refuse to deliver any product that doesn't meet them.

In fact I hold myself personally responsible to make sure this is exactly what happens in every interaction with every client in every business.

With The 21-Day Jump Start Program...


My initial logic was:

With access to

...a program built from years of expereince and 117 of the all time great programs

...21 days of coaching, accountability & expert led workouts

...the 4 bonus resources

...private online coaching access

A one-time payment of $297 would be considered...

...The Deal-Of-The-Decade to anyone ambitious and ready to transform their health.

At that price it made perfect and logical sense.

That's $14.14 per day to completely jump start your health and fitness in a way most people have wasted far more money and time trying to do on their own.


In what seemed like an instant, everything changed...

Gyms and many other businesses shut down, people's lives were turned upside down and their health, in too many cases, followed.

Price consciousness became a "thing" and rightfully so...

I also noticed that health consciousness became a "thing" and that's a great thing!

I decided, given the current climate, the best thing I could do for my community would be to create an opportunity to turn their health and fitness around with

...the best team

... the best facility

...the most caring and passionate coaches

...with a reverse engineered from the "all time greats" program

And do it with minimal barriers yet, an exceptional experience.

The Final Price

Just $4/day

(The Entire 21-Day Jump Start Program is only $84)

Some called me crazy.

I’ve been called worse.

You see, the value of this 21-Day Jump Start Program isn’t based on the PRICE you pay for it...'s true value is determined by the results that'll be a product of following the program... jump start your health, start overcoming challenges, feeling better, being happier with what you see in the mirror, having the energy to play with your kids and grandkids...

...and knowing you're on a better, more encouraging and rewarding path for your future...

So, why am I exchanging so much value for just $84?

The answer is simple...

I am 100% confident in the experience you'll receive from our team, the results you'll start to witness and your excitement for the future...

That many, if not most, will continue to work with our team and join our community beyond the first 21 days.

There's absolutely no commitment to do so, in fact, you have my promise there will be NO "hard sell" waiting for you at the end of the 21 day program.

There will be an invitation to set new goals for yourself and leverage the momentum you'll be creating to spring ahead and enjoy many more results that come with consistently following the success blueprint we've developed.

Your time is NOW...

I won't make you wait even one second longer...


Someone from our team will contact you to help get you started.

Who We Are & Why You Should Give A Darn


I’m Jamie and I’m obsessed with health, passionate about maximizing performance and love being an expert in Bio-Structural Restoration™.

As the CEO and founder of Life By Design Inc. I have the drive to lead our community toward extraordinary lives.

I am in love with my wife, Dana, daughters Andie & Scottie, I’m fanatical about modern design, and I’m deeply committed to the pursuit of a happy life.


I’m Jay and I love helping people reach their fitness & health goals!

There’s nothing more fulfilling than watching a client do the work and feel the rewards for their efforts.


Hi, I’m Zosia! I have a passion for helping others become more self-aware and eliminate self-doubt.

I strongly believe we all have the power to create the happiest, healthiest life of our dreams by consciously choosing experiences that are nourishing to our mind, body and soul.

When I’m not teaching, you can find me studying, walking my dog or spending time with the amazing people in my life that I’m blessed to call my family & friends!


Hi, I’m Angelica and I believe the gym is a safe space to build positive habits and an amazing tool for promoting good mental health practices.

When I’m not coaching at Fit Club you can find me behind the counter at Charlie’s Cafe, walking my two little puppies or working on my side hobby enhancing women’s beauty through eyelash extensions.


Hi, I’m Andrew! My goal as your coach is to help bring awareness to the body by finding the optimal way for you to move.

It’s amazing to witness people break out of their comfort zone and overcome mental barriers in their wellness journey.

It’s why I do what I do! When I’m not coaching, you can find me hiking a trail with my girlfriend or eating/breathing/sleeping sports.


I’m Steve! I am incredibly passionate about living a Life by Design and giving you the tools to make your life extraordinary.

I love tennis and golfing (even though I’m not very good) and will always say yes to a coffee – especially Charlie’s.

The Life By Design Centre...What's The Big Deal?

The Life By Design Centre™ is a total health solution for those people searching to regain or maximize their health.

With over 50 certified locations worldwide, The Life By Design Blueprint is being used successfully every day to help 1000's improve and transform their lives.

Since The Life By Design Centre is HQ, you'll always be on the cutting the edge of what's new and what's working best!

Being named Best of Chatham-Kent on numerous occasions is simply a feather in the cap and a reminder that people are changing their lives and they're happy about the results.

Let's hope one day we can help you too 🙏.

Is This Too Good To Be True?

Is it possible I'm offering a value too great to be credible?

Do people shy at the thought of getting too much value for their money?

The answer: Yes, 100%...

...after all, you're about to be given 21 straight days of support and accountability...

...9 expert led workouts you'll love and won't leave you hurt or injured...

...4 Bonus Eat By Design Resources...

...access to your private Facebook group for even more support...

...that's considered certifiably insane by any standard.

So why the incredible price?

Let's get real honest here...

...21 days, in and of itself, isn't a big commitment...

...and if you don't show up or don't the work or even stay fully engaged, you'll fail...

In my experience, those that do, those that feel the momentum of change...

They have a high likihood of pushing past the first 21 days and seeing the long term, health protecting, physically and mentally transformative impact they've always wanted.

For that reason, I'm willing to drop my guard (just a tiny bit) to the program that I built from the 117 All Time Best Fitness Systems and give you access for just $4 /DAY!

Straight up...I want you to be so ecstatic with your experience that you'll want to continue as a part of our community.

But even if you don't, I promise you'll still have an exceptional experience and you'll never feel bad about spending less than the cost of a coffee and snack...

...especially to take a flyer on something that could be a turning point for your life.

Here's Why You Should Act Now:

1. We only accept 10 people or less per group.

The 21-Day Jump Start Program ALWAYS fills up fast. It's very possible you'll be on a wait list before actually starting the program.

2. Time slots are first come first serve.

We run the program with evening, day time and weekend spots availability. Once a block is filled, all registrants move to the wait list for that next available opening at the desired time slot.

3. It's your life. As it was said in my favourite movie, The Shawshank Redemption...

"Get busy living or get busy dying"

4. To help you avoid more procrastination...

your countdown to a decision has begun.




Product | Passion | Results

I’ll be honest – at first...

...I wasn’t going to offer a guarantee for The 21-Day Jump Start Program...

...because this opportunity is so darn strong it doesn’t need one...

...then I checked my ego and realized this has nothing to do with what I think.

And EVERYTHING to do with you feeling 100% protected...

...which is why you're being given three separate guarantees.

Product Guarantee:

I’m incredibly proud of the program.

So if you find a better program with more resources and extras at a better facility...

I’ll INSIST on refunding your entire investment.

(And of course, you keep all the benefits you've received, for free.)

Passion Guarantee:

My intention is to serve you first and foremost – always.

Our coaches are your lifeline to success and I promise they WILL deliver.

If you find more passionate and caring coaches...

I’ll INSIST on refunding your entire investment.

(And of course, you keep the benefits you've gained, for free.)

Results Guarantee:

I believe in our ability to teach, lead and support you to a successful "jump start" on your health and fitness journey.

So much so, that I’m willing to guarantee your results.

If you don’t learn how to develop the basic building blocks for your future success...

I’ll INSIST on refunding your entire investment.

(And of course, you keep the benefits, for free.)


Someone from our team will contact you to help get you started.

3 Critical Lessons:

1 Hard, 1 Easy & 1...

I’ve been at a crossroads like this many times before.

And I’ve learned all three lessons along my own journey.

And we all learn these three lessons at some point in our lives.

LESSON #1: Do Nothing

This is the easy one.

After all, what’s easier than doing nothing?

What's easier than staying exactly where you are?

If you're truly happy with that...

I applaud your success.

...but, if that's not you, there’s a second lesson we all face.

LESSON #2: Do It All On Your Own

This is the hard one.

Sure, it may take you a little while, maybe even years, maybe decades.

But is it impossible? Not at all.

>>> Not if you research health and fitness data for 1000's of hours

>>> Not if you spend years acquiring knowledge and expereince in order to finally take the correct actions

>>> Not if you have the time, energy and lack the urgency to get your results now, or heck, even in the next 12 months

Every time you try to figure it all out on your own...

...there’s a valuable lesson to be learned...

...and if that’s you, I commend you for your commitment...

...because I know first-hand what that level of work requires...

...but if that’s not you, either, there’s also a third lesson you get to choose.

LESSON #3: Partner With Somebody

This is the exciting one.

To work with coaches who've been where you are (and where you want to be).

>>> Coaches who've recovered and developed not just their own health and fitness, but helped 1000's of do the same.

>>> Coaches who have put in the time to become passionate experts and leaders.

>>> Coaches who've already put in the hard, painful work.

>>> Coaches who are willing to share the fruits of that labour and love with you.

Out of those three lessons… which one gives YOU what you most desire?

If you're ready to take the first step towards YOUR very own...

You already know what to do next.


Someone from our team will contact you to help get you started.

I look forward to seeing what you choose to do next.

- Dr. Jamie Richards